At the 2013 Conservative Political Action Conference (CPAC), Sen. Mitch McConnell rolled out a 7-foot, 3-inch stack of paper wrapped in a red ribbon. This stack purports to contain the 20,000 pages of regulations created to flesh out the Affordable Care Act of 2010 (“Obamacare”). Regardless of your politics, the Red Tape Tower makes an impression.

Since its unveiling, the stack of paper has become quite popular. A quick web search reveals instagram photos, facebook posts, Average Joes posing with the tower, and behind-the-scenes action sequences showing its movement backstage at CPAC. The tower even has a twitter handle: @theredtapetower.
Emotionally-engaging symbols shape the conversation.
Does the symbol dramatically oversimplify a complex topic? Absolutely. Is that the point? Absolutely.
Mitch is trying to move hearts and minds. He has struck a resonant chord with some folks. There is pent-up frustration with the ACA of 2010, and the tower has served as a sort of megaphone for some of those frustrated people, a way to “speak out” quickly, easily, and visually. “Click to share” takes away the need to communicate complicated thoughts on the topic in prose.
Of course not everyone reacts favorably to the Red Tape Tower. But Sen. McConnell wasn’t going for 100% “likes”; he was framing the conversation.
I was traveling with my family on Spring Break. We stopped for lunch at the Toro Loco in Jackson, Ohio. The food was delicious and inexpensive, and the staff was focused and attentive.
For the past four years, helping teams build high-trust relationships has been a significant portion of my consulting practice. My clients and I achieved some decent results together, but something was missing from my approach. Up until 2010, I had assumed that 2 people who have a damaged-trust relationship can shake hands, agree to work together, “let bygones be bygones,” and move forward in a trusting way.
This past Tuesday, Rep. Emanuel Cleaver, Chairman of the Congressional Black Caucus, voted in favor of the Budget Control Act of 2011 (the “debt deal”), but he wasn’t happy about it. He described it as a “sugar-coated Satan sandwich.”