Engagement leads to buy-in, which unleashes passion and drives results. The Catalyst Change Model recognizes the importance of engagement (of leaders and staff) throughout an organizational change:
This model provides a flexible structure for managing change. The three levels of change management reflect the different roles of the stakeholders during change initiatives:
- Strategic. A change project begins by empowering a select group to define strategy, make the business case, and charter project teams.
- Operational. Senior leaders and a “core team” of project resources are responsible for change planning and course adjustments.
- Tactical. Frontline leaders play a critical role in executing the change plan.
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